RUSSH MAGAZINE features The Unseen: '7 considered brands to have on your radar'


The Unseen Label

The Unseen Label’s ethos is simple. Everyone wears underwear. So in their eyes it should be made with all people in mind. Makes sense right? This guiding principle means that the underwear is fluid, practical and accessible. They create intimates that aren’t bogged down in the strict style codes enforced by archaic notions of gender. While nude is seen not as one colour but rather a flesh-tinted spectrum. When you purchase from The Unseen Label they commit 5 per cent of all profits to providing underwear to those struggling and in crisis.



Founded by Brazil-born Australian-based designer Erika Toscano in 2015, Ziah views itself as wearable poetry. Toscano’s approach to swimwear is pared-back and identifies its power in celebrating the female form in all its presentations. The swimsuits are hand-crafted in Australia from biodegradable fabrics and resists the pressure of the fast-paced trend cycle by producing limited quantities and zeroing in on quality. 




Laze.Res design towels that you’ll want to hang on your walls like art. Made in Noosa by sisters Alexa and Summer for the beach, the pool or the bath. The towels are weaved with luxurious 500gsm cotton and are made by a small family business in Denizli, Turkey. This is minimalism for those who don’t want to scrimp on comfort or style.



Cotton is the ruling textile at Passenger. Headed by friends Rebecca Mckenzie and Holly Chandler, the creative duo reimagine our wardrobe basics in a way that prioritises sustainability and timeless silhouettes. Their latest capsule offers baby doll dresses and oversized shirts in stone, periwinkle and crisp white, the perfect pieces to throw over a swimsuit.



Loomes wants you to view your clothing as though it were a relationship. To choose wisely is key. But it doesn’t end there. Their silk bras and draping slips are made to be worn, mended, repurposed then worn again. 


The Kind Sunscreen

The Kind Sunscreen is a year round essential. Made in Australia with our Australian environment in mind, it’s chemical free to protect our ecosystems and to avoid further bleaching of our coral reefs. The packaging is made from reused existing plastic with a SPF 30+ formula that’s all natural and vegan friendly with only nine ingredients.


Carou Jewellery

Why let clothes have all the fun? Carou Jewellery will provide you with all your molten gold fantasies as they adorn your ears, fingers and neck. The trinkets are modelled off relics and treasures of the ancient world. Deep green, amber and ultramarine blue gems are set in Carou's signature rich gold making it the perfect summer palette. You can feel comfortable knowing that all gemstones are responsibly sourced from ethical and licensed mines. While all the base metals like brass are recycled and recyclable. 

Creative Direction, Photography & Styling by Katriena Emmanuel @katrienaemmanuel
Hair and Make Up by Satya Schmitz @satyaschmitzmakeup
Talent Holly Brown @hollyyybrown @quemodels